Maistra Inc is a leading hotel company in Croatia and is a part of the Adris Group concern.
Headquartered in Rovinj, Maistra Inc was established in March of 2005, having inherited 50 years of experience in the tourism business. The company presently has 10 high-quality hotels, 8 tourist resorts and 7 camps situated at prestigious locations in Rovinj and Vrsar, two Istrian tourist centers of exceptional natural and cultural/historic values. The overall capacity of the portfolio of almost 34,000 guests, which accounts for 6% of the tourism turnover in Croatia and over 15% of the tourism turnover in Istria.
The mission of Maistra Inc is to become a first-class distinctive hospitality brand at the international level that will, in addition to relying heavily on its destination brands, provision of an authentic Istrian, Croatian and Mediterranean experience, a highly personalized service, and development of innovative and competitive facilities, enable the creation of true experiences for the purpose of fulfilling the needs of event the most demanding guests and positioning itself among the leading tourist companies in the Mediterranean.
This is why Maistra Inc has set ambitious targets in development of its oturist portfolio and creating and building its own tourist product brands with top quality of facilities and services. The company focuses on development of luxury tourism and introduction of 4+ and 5-star hotels and resorts that will be the basis for the positioning of both the destination and the company.
For the purpose of realizing its development goals in 2005 Maistra Inc. made a strategic development plan which included extensive construction and remodeling projects for the existing facilities and properties. By the end of 2011 Maistra Inc. has invested over HRK 2.2 billion in its tourist product and destination which makes them the most ambitious investor in the region. In addition to development of facilities intended for holiday tourism, the strategic plan particularly focused on development of complementary facilities (congress facilities, sporting facilities, wellness facilities and other special-interest facilities), which provide for development of new market segments and year-round intensive tourist activity in the destination.
Investments, 2005 – 2012
The implementation of the investment plans has begun in 2005 with investments in the Petalon Tourist Resort in Vrsar and the Amarin Tourist Resort in Rovinj, and investments targeted on improvement of camp facilities in both destinations.
In 2006, Maistra Inc invested almost 510 million HRK. 91 million HRK was invested in the Belvedere Tourist Resort in Vrsar and 49 million HRK was invested in the apartment resort within the Koversada Naturist Park, whereby the categories of these two resorts were upgraded to 4 stars. The most significant projects in 2006 include the investment in Hotel Istra in Rovinj worth 182 million HRK, whereby the hotel became distinctive for its first wellness center on the subject of the Mediterranean. That same year, Maistra Inc implemented its investments in Hotel Eden in Rovinj, thus significantly raising the quality of all accommodation units and a part of the common areas and facilities.
In 2007, the investments included the initial phase of construction of the Cap Aureo zone and preparation for completion of investments in the Belvedere Tourist Resort. The above investments continued in 2008 when their value reached 367 million HRK. The primary focus was on the construction of the Monte Mulini and Lone forming, together with Hotel Eden and Hotel Park, part of the Cap Aureo Zone. Other investments in 2008 included the Petalon and Belvedere Tourist Resorts in Vrsar and Koversada Apartments and totaled 65 million HRK – with such complete offer, the facilities are now among the leading products of the sort in Croatia.
Maistra Inc marked the year 2008 by another significant investment, having purchased the Katarina hotel complex located on the island of the same name, right next to the old town core of Rovinj.
The year 2009 represents a turning point in the tourist offer of both the destination and the company. Having opened the first 5-star hotel in Rovinj, the Monte Mulini, a boutique hotel meeting the highest standards of luxury leisure clientele that cost almost 200 million HRK, Maistra Inc provided Rovinj and Croatia with a completely new quality dimension. In July same year, Maistra Inc opened an all-suite hotel within Hotel Istra, the first tourist facility of the sort in Croatia, which conceptually supplements the extensive tourist facilities on the Island of Sv. Andrija. The hotel has 32 suites and Maistra Inc. invested 30 million HRK in the construction of this luxurious facility.
The construction of the Lone hotel, the biggest greenfield investment in Croatian tourism in recent period worth over HRK 350 million, was launched in 2010 and completed in June 2011. With the Lone hotel, completely designed by Croatian designers and artists, from its architecture to interior design, Maistra is the first in Croatia to introduce the international Design Hotels brand.
Offering 248 spacious, finely detailed and well-appointed accommodation units affording views of the sea and the nearby forest park, the property also comprises two fine dining restaurants, a seafood bar, a children’s club, bars, a nightclub and a Wellness & Spa center covering 1700 square meters, and ten multifunctional auditoriums, the largest with a seating capacity of 650.
Investments in 2013
Maistra Inc. plans to invest HRK 240 million in 2013 to further improve the quality of its products and services and expand its offerings in Rovinj and Vrsar. In addition to upgrading and maintaining the existing capacities and preparing for upcoming projects, this year Maistra will mark two important milestones - a renovation of the Amarin resort and an investment in the Cap Aureo zone in Rovinj.
The renovation of the Amarin resort will include reconstruction of the existing accommodation units and renovation of the pool area and the beachfront restaurant, leading Amarin to a Four-Star level. The project is worth HRK 132 million.
The second significant investment in the value of 70 million kuna refers to the construction of a unique pool complex shared by Hotel Eden and Hotel Lone. The investment will also be used to start the works intended to improve the beach in the Lone Bay, as well as to build a new wellness center in Hotel Eden, Rovinj, and thus additionally raise the quality of the overall hotel offer.
The 2013 tourist product of Maistra Inc comprises 10 hotels with 1,781 accommodation units, 8 resorts with 2,009 accommodation units and 7 camps with 7,876 parcels. Maistra’s total capacity is 11,671 accommodation units receiving almost 34,000 guests.
Maistra’s accomodation capacity in 2013